According to Goodreads, the site has over 55 million members worldwide. That’s a lot of readers. It doesn’t take much to understand why nearly every self-published person comes to the conclusion that they should be promoting their books on the site.

It’s a sensitive issue, and one that has changed a little since the original Goodreads was sold to Amazon. I notice more ways that Amazon and Goodreads use each others’ opportunities. Amazon now enables you to do giveaways… Goodreads has been doing that since it started. Goodreads now has an extensive list of marketing opportunities that it promotes to authors, which look like things in the Amazon school of marketing to me, but are nevertheless valid and valuable opportunities – so take them.

In researching this post, I was surprised by things I knew about but didn’t know about. I knew about giveaways, I’d seen themed months, and I…