Once a Bestseller, Always a Bestseller
Have you noticed the offers that attack your inbox promising massive increases in book sales? You have, they’re not difficult to miss. Don’t Panic! There are no offers of glory or riches in this post.
Two days ago, one particular email said,
“Unless you have four-star reviews, your book will fail.”
I followed that cheeky suggestion and discovered their point.
Buy one of their review packages and your book will have a better chance of success. I also noticed that they are setting up their own system to challenge Goodreads. Good luck to them, I hope it works out. Or, do I?
It’s true, I wish nobody to fail with their business endeavours and they may have a point that Goodreads perhaps needs to re-evolve to match the ever-changing world.
One thing I noticed that concerned me is their packages mentioned a ‘team.’ If you bought their most expensive package, your book would be reviewed by one of their ‘top reviewers.’ No names, no testimonials offered.
There is a common thread here. So many offers and promises that aren’t backed up with evidence of positive results.
Delving deeper, I discovered something shocking. There are books on the market carrying that wonderful tag ‘Best Seller’ when in reality it’s far from the truth.
“In the case of Brent Underwood, who works in book marketing, achieving the best-seller status took less content and work than you might think. His title, Putting My Foot Down, was a page long, featured a picture of his left foot, and became a number 1 best seller on Amazon in a matter of minutes with the sale of three copies.”
I will not reveal how Brent did that (you can always follow the link) but suffice to say,
Once a bestseller, always a bestseller
Playing the best seller system isn’t unique. Authors, particularly those of business books, are using techniques like cherry-picking lists to present an image that may not be true. Like a picture of a foot being a best seller.
When people hear about or see the ‘best seller’ tag their ears prick up, they give the author more attention and sales explode.
There are enough challenges for Indie Authors without inundation from individuals offering fee-based packages. I am sure many will agree that the only way to become a best seller is to write a great story. With dedication and hard work, get people to buy it and place reviews in all the prominent places.
I’m not saying that there aren’t genuine people out there who are outstanding book marketers but, it’s the people who read the books that matter. I’m not so sure we need more than the wonderful networks we develop with other authors and readers to achieve true ‘bestseller’ status. Integrity and honesty is the only way to go.